Yes, the violence is a concern and a few companies have decided not to locate in Juarez but most are forging ahead. In the end, economics, not fear, has been the determining factor for a company’s decision.Rick, you see, works in Juarez and is interested in getting business back into the border town. To do so, he offers practical advice:
There are some standard precautions I take that could be applied to many foreign locations. I spend the night in the closest safe and secure place possible – in this case, El Paso – and commute over the border daily. I don’t go out late at night and I stay away from the worst part of Juarez where most of the violence happens. I drive an ordinary car and advise others to leave the Escalade at home.
You have to get along with your new employees. Historically, Mexicans had a reputation for taking siestas and two-hour lunches. That’s in the past. Companies along the border are copies of U.S. companies, with sophisticated lean manufacturing and Six Sigma programs. Mexicans are very hard workers. New technology can sometimes be a challenge, but is improving all the time. All my staff spoke English in Mexico. This is night and day compared to Hungary or China.