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1) Calles (and the northern governors) for nursing along the early narcotics industry.
2) Avila Camacho for the Bracero program.
3) Cardenas for oil.
4) Aleman for his marketing of Mexico as a tourist destination.
And in terms of the over-the-top video, I have nothing beyond the obvious say about the skewed focus on who is and is not shown in the video. For the most part it is beautifully shot, and the colors are marvelous.
At any rate, pick up a copy of Dina Berger's Development of the Mexican Tourist Industry for some good details. (Palgrave, 2006)
All the below images are from 1950 to 1970. Some times the images are just pretty doggone overt in their message. Some times, like the last picture of the concha and machete, they are pretty Freudian.
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